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A little off topic here, but I'd say some of the current manufacturers built part of their reputation on pre bop racing. Think Ferrari, Porsche, Corvette. After the reputation was built, we've gone into maintenance mode. (Read: Marketing). The manufacturers will race as long as it makes marketing sense, not technical development sense. Losing all the time doesn't make marketing sense, and race promotors know close racing sells. Hence bop.
So the answer is yes I think people still buy cars based on racing. Just not the actual race product of today. Only anoraks on the fence care that there's a luxury Lexus duking it out with a Ferrari. Or anoraks in their living room.
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