Quote:
Originally Posted by thetool
Only 4,629 copies a week actually sold in shop as of last year. That's got to be very close to dropping it out of the range all but specialist shops like WH Smith keep surely? Not many supermarkets will be stocking sub 5000 a week circulations I wouldn't have thought.
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Apart from taking up valuable display space, it doesn't cost the vast majority of retailers to stock newspapers and magazines as they will all be on a sale or return basis. Every night, retailers bundle up all unsold dailies and magazines at the end of their currency, and leave them where the distributors deliver the next day's delivery who then takes them back to the warehouse.