Quote:
Originally Posted by blaarg
It's my opinion the casual viewer was hugely undervalued during the previous deal. Casual viewership is a massive market for sponsors and the sport. If you block-out these valuable viewers behind a paywall, you've not only lost financial opportunity for sponsors (and devalued potential team income) but you've eliminated the mechanism that your sport needs to grow its supporter base. (which results in improved track side ticket and corporate sponsorship sales at events)
Supercars have a good and entertaining product. I'm confident it can be salvaged, they just need to address their network reach and continuity for the casual viewer- and the most tried and tested method (in this country) to achieve this is through FTA.
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FTA in Aus can not sustain what they have been paying for sports media rights generally.
Digressing but its a long time since Craig Lowndes was a $mil to drive .... didnt think it was good value then.