[E.B]

Originally Posted by crmalcolm

https://www.autocar.co.uk/car-news/n...ling-direction

'Describing the 4 Series specifically, van Hooydonk said: “It is a sporty coupé, and by definition it has to have a very expressive design, and you see that all around the car, not just the front. But there are not that many lines or elements – it’s not a complex design. We want to do this for all our cars: we want to have fewer elements, then each element you use plays a bigger role.”

Van Hooydonk did acknowledge, however, that it was the recent facelift of the 7 Series flagship that was the most visually distinctive – and there’s a good reason for that.

“It was part of the brief,” he said. “People liked the car, but they said by and large it looks quite similar to the previous one, so why should they buy the new one? Now everyone has noticed and production has ramped up considerably."'

So essentially - it's the BMW buyers' fault for BMW's styling - they're just giving people what they want!!

Must have had a lot of their SUV grilles to use up.