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Do many of the teams get full or partial manufacturer support or are just 'customer' teams?
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It depends on what championship they are running in and the manufacturers goals mainly i think. In the national GT3 championships there isn't as a general rule manufacturer support or even in FIA European GT3.
However i expect in this years (2012) GT World Championship which is being run to GT3 specification most teams will be receiving some sort of manufacturer support, as the point in the championship is to have a closely linked customer team running a manufacturers cars without it being a full works team.
However there are some cases manufacturers can be more heavily involved such as this years Spa 24hrs part of the Blancpain Endurance Series in which Audi ran what was basically a works teams (Drivers & Engineers).