[EricS]

I just got a survey from CotA regarding marketing for the WEC/TUSC event. Was asked opinion on the following:

The Circuit of The Americas is considering a new concept for an event. Please read the concept below and answer the following questions.

“Racing, music, festival, and fireworks!

Have a blast with your family and friends at America’s epic new celebration of music and motorsports. The world’s most famous sportscar race, the 24 Hours of Le Mans, brings it's legendary excitement to Circuit of The Americas and the Lone Star State - where we do everything bigger and better!

You can revel in the all day and night Sportscar racing event, featuring exotic, state-of-the-art prototypes, plus super-sexy sportscars, like Porsches, Ferraris and Audis, that Americans love to own and race.

The non-stop on-track excitement fuses perfectly with the non-stop music jam in the Austin360 Amphitheater, showcasing the very best bands from the “Live Music Capital of the World.” Need even more? Enjoy carnival games and rides, interactive displays, fantastic food and fireworks —fun for fans of all ages.

Grab your family and friends and experience the spirit of Le Mans--Lone Star style--at America’s newest and best destination for world-class sports and entertainment—Circuit of The Americas! Weekend passes (Friday/Saturday) start as low as $79 and kids 12 and under are FREE.”

Sample question:

Please rate the appeal of each of the proposed event names listed on a scale of 1 – 10.

• Music and Motorsports
• Lone Star Le Mans
• International Sports Car Festival
• Rock n’ Roll Racing
• Circuit of The Americas Rock n’ Roll Racing
• Circuit of The Americas’ Sports Car Festival