Really can not see what's wrong with this. This has got to be win-win.
The FIA brings prestige to the series, and with that comes better exposure and more manufacturers. Manufactures always get excited by anything with the word "world" in it, and when they come, so do the fans again.
Hopefully this will also engage more with the series. Say "ILMC" to the man on the street, and it means nothing. Say "World Endurance Championship", and even if he doesn't know what it is exactly, he's already got the jist of it.
This will also probably mean that Eurosport will take it more seriously, or maybe even ESPN or Sky may be interested in this.
This isn't like last time either. Don't forget that the current president was there and he suffered when the FIA killed Group C, Todt knows what went wrong as much as anybody.
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