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Let's face it, the current car is both ugly and the engine sounds terrible and it is significantly slower than a champcar.
If you want to draw more than flies, you need a dynamic, interesting, great sounding engine formula. Damn the cost. If you have a cheap, soulless formula, no one will watch and no sponsors will be interested.
Really if you want to succeed you are going to have to become the antithesis of Nascar.
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