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The IRL want the Indy 500 in particular to be the world's greatest motor race so they need it to be more than a national championship. Granted this might affect marketability in the US so maybe there's a choice to be made there. Allow the 500 to be devalued by attracting more of the Billy Bobs & John Boys who aspire to be NASCAR Truck drivers or continue to attract some of the better available drivers on the world stage. You probably can't do both.
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