New title sponsor for BTCC

[Redlake27]

The BTCC has a new sponsor.....quote courtesy of Pistonheads.com



Dunlop Branding for BTCC
Monday 14th March

Three year deal announced this morning

The British Touring Car Championship has a new title sponsor. Gone is Green Flag and in its place is Dunlop. The deal is for the next three years.

Dunlop has been the exclusive tyre supplier to the BTCC – still the country's most popular car racing series – for the past two seasons. This latest commercial agreement is just one method by which Dunlop plan to reinforce their status as suppliers of performance tyres.

BTCC Series Director Alan Gow said: "I am extremely proud to announce this agreement. In fact, this is the largest ever title sponsorship in the history of the BTCC and it is fantastic for everyone involved in the championship, including our huge fan base.

"What is especially pleasing, and very important to appreciate, is that this is not merely an extension of the motor sport partnership that exists between the BTCC and Dunlop. It is very much a corporate brand-awareness programme, with Dunlop utilising the high-profile of the BTCC in order to further promote its powerful brand name."

The series will now be known as the Dunlop MSA British Touring Car Championship"