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Old 18 Apr 2005, 17:25 (Ref:1281440)   #11
redshoes
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redshoes is going for a new world record!redshoes is going for a new world record!redshoes is going for a new world record!redshoes is going for a new world record!redshoes is going for a new world record!redshoes is going for a new world record!redshoes is going for a new world record!
I suppose £20 would be the normal price if Reggie had opened his wallet.

The point I was trying to make (badly I know) about being profitable is what is the actual cost vs potentional loss. Lets say for example they make a loss of £10K. It's one thing to ask a sponsor for £10K to cover promotion, it's another to ask them to put up £500K knowing they will get £490K back in reciepts.
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