7 Jul 2008, 14:28 (Ref:2246381)
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#9
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Veteran
Join Date: Dec 2003
Posts: 6,885
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Quote:
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Originally Posted by Falcadore
Do you think win on Sunday, sell on Monday works? Offer a free Ipod and you can sell five times as many Hyundais than if Hyundai built a V8Supercar.
Motorsport, all forms of motorsport today, is about promoting the brand, not the model. V8 Supercar Commodores are out there representing all Holdens not just the ones that look like Commodores.
Nissan want to race in Australia and publicly criticsed Australian racing for not presenting a viable option.
You can't convince Toyota to run by saying, look, we changed the lettering.
Either you embrace the guys who do want to show up or you don't pretend to be interested with phoney press releases that generate headlines every 18 months.
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Sure I would agree it is more about the brand now than the specific model, but I do think using a niche model is not the pathway to success unless you want to be a GT series.
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