Bombardier Jumps Aboard

[macdaddy]

BOMBARDIER SKY JET SIGNS PARTNERSHIP DEAL WITH CHAMP CAR WORLD SERIES

From CART.com...

INDIANAPOLIS (February 18, 2003) - Officials from Champ Car announced today that Bombardier Skyjet has signed on as the "Preferred Private Aviation Solution" of Champ Car and the Bridgestone Presents The Champ Car World Series Powered by Ford.

"Private aviation is an important need for many members of the busy Champ Car community and Bombardier Skyjet will play a strategically important role," said Bombardier Skyjet Director of Marketing Angela Ferragamo. "The Champ Car World Series, with its venues not only in the United States, but also in Canada, Mexico, England, Germany and Australia, is appealing to Bombardier as a world-leading company in business aviation and transportation. We also plan to play host to a number of customers at many of these exciting venues. In addition, Bombardier Skyjet will provide tailored Premier Fleet block hour jet membership packages exclusively for the Champ Car community, and will host and sponsor Champ Car's Business to Business forums."

The new Bombardier Skyjet Premier Fleet jet membership program offers blocks of flying time with a guaranteed rate and free repositioning. It is the only jet membership program to offer credit toward fractional or whole aircraft ownership.

"This new relationship with Bombardier Skyjet adds new depth to the Champ Car World Series," said Champ Car Vice President of Marketing Steve Fusek. "We are happy to welcome Bombardier into our ever growing family of blue-chip companies that recognize the benefits of our unique marketing platform. They are a natural fit with our business and their line of customized aviation solutions will assist us in meeting the domestic and international travel needs of Champ Car personnel and other valued business associates."


Bombardier is a huge company. Attracting corporations like this can only be a good thing, no? And by providing raceday hospitality to their customers, even more companies will become exposed to the series. And by providing travel to race teams, I'm sure this will help budgets. At least to some small extent.

All-in-all, it's a good thing!