Naming Rights Sponsor - Virgin Australia Supercars Championship - Page 2

mayhem · 26 Apr 2016, 01:55 (Ref:3636387)

I know that many years ago Virgin Australia had a previous anti-motorsport policy in regard to their airline being a sponsor of individual cars or teams as they felt a Virgin Airline car being involved in a crash would send poor messages to fans about flying Virgin, even if it were subliminally.

I'm not sure whether this view has changed, or if they see sponsoring a series as a different kettle of fish.

Tourer · 26 Apr 2016, 02:12 (Ref:3636393)

Quote:

Originally Posted by mayhem

I know that many years ago Virgin Australia had a previous anti-motorsport policy in regard to their airline being a sponsor of individual cars or teams as they felt a Virgin Airline car being involved in a crash would send poor messages to fans about flying Virgin, even if it were subliminally.

I'm not sure whether this view has changed, or if they see sponsoring a series as a different kettle of fish.

You're spot-on Mayhem. That was actually a world wide policy within Virgin - they would simply not consider sponsorship of any extreme sports.

Clearly when virgin sponsored or in fact part-owned an F1 team there was a big shift within the company.

It'll be interesting to see today whether the sponsor is virgin and if so what part of the company.

mayhem · 26 Apr 2016, 02:23 (Ref:3636397)

Yeah, when the Brawn F1 team got Branson's cash, I'm pretty sure it was stipulated to be 'Virgin' and not 'Virgin Air' that would appear on their cars. To me this was splitting hairs at the time.

**GTRMagic** · 26 Apr 2016, 07:11 (Ref:3636410)

Shakedown at Norwell Motoplex...

A new sticker on the front... Virgin Australia...

Denosaur · 26 Apr 2016, 22:08 (Ref:3636554)

Quote:

Originally Posted by GTRMagic

Shakedown at Norwell Motoplex...

A new sticker on the front... Virgin Australia...

Just above the "front wing"......

mayhem · 27 Apr 2016, 02:16 (Ref:3636584)

V8s love a Virgin

Confirmation. Very good news for the series.

**GTRMagic** · 27 Apr 2016, 02:50 (Ref:3636586)

Virgin Australia Supercar Championship Sponsorship Confirmed For 5 Years

Nice work V8SC!

More Here

Fans are getting a travel portal too!!

**GTRMagic** · 27 Apr 2016, 03:25 (Ref:3636593)

Story Here

peckstar · 27 Apr 2016, 03:31 (Ref:3636594)

i dint think about this until i saw the press release. This will allow the championship to still keep a V at the front of its name VASC

Think that is a good move as it evolves to not being exclusive v8s

Alan52 · 27 Apr 2016, 07:19 (Ref:3636627)

Difficulty in attracting sponsors was probably the greatest risk in the TV deal.Although you would have to look at the teams accounts to be sure this deal is a pretty good indication that significant sponsorship is still out there.

**GTRMagic** · 2 May 2016, 07:53 (Ref:3637760)

Fans To Benefir From Specific V8 Travel Packages

...while teams are said to be getting allocations of air tickets as part of the new deal...

Cost reduction for teams, income from sponsorship thru the RECs, fanbase can connect with travel more easily.. Win win win...

Umai Naa · 2 May 2016, 09:18 (Ref:3637774)

I'm still up in the air about all of this...

**GTRMagic** · 2 May 2016, 10:52 (Ref:3637789)

Quote:

Originally Posted by Umai Naa

I'm still up in the air about all of this...

With George Clooney & Anna Kendrick?

Axeman444 · 2 May 2016, 22:23 (Ref:3637971)

I'd make a connection with Anna Kend... oh sorry

blaarg · 3 May 2016, 01:24 (Ref:3637999)

It's a strategically bold decision to appoint naming rights to an in-kind sponsor, will it produce any tangible benefit to the series teams, or just the administrators?

peckstar · 3 May 2016, 01:28 (Ref:3638000)

Quote:

Originally Posted by blaarg

It's a strategically bold decision to appoint naming rights to an in-kind sponsor, will it produce any tangible benefit to the series teams, or just the administrators?

The article did not say what you you just said, no where did it mention in-kind or even imply it

**GTRMagic** · 3 May 2016, 01:40 (Ref:3638003)

The win for the teams would sit in the in-kind travel (in return for car signage space most likely) and the spread of the sponsor income back to the REC holders.

blaarg · 3 May 2016, 01:59 (Ref:3638005)

Quote:

Originally Posted by peckstar

The article did not say what you you just said, no where did it mention in-kind or even imply it

Correct!

blaarg · 3 May 2016, 02:08 (Ref:3638007)

Quote:

Originally Posted by GTRMagic

The win for the teams would sit in the in-kind travel (in return for car signage space most likely) and the spread of the sponsor income back to the REC holders.

I can only assume the goal posts for naming rights shifted after a much improved p&l from the pay tv deal.

Reducing expenses is important for any sports administrator, so the deal certainly has merit. However, is the deals true value worth naming rights?

**GTRMagic** · 3 May 2016, 02:21 (Ref:3638010)

Quote:

Originally Posted by blaarg

I can only assume the goal posts for naming rights shifted after a much improved p&l from the pay tv deal.

Reducing expenses is important for any sports administrator, so the deal certainly has merit. However, is the deals true value worth naming rights?

It all depends on the dimensions of the deal (which are not disclosed at the moment.. I bet nobody thought to ask... again

)

Kingair · 3 May 2016, 02:45 (Ref:3638014)

"Good afternoon, from the flight deck Captain Neil Crompton speaking, welcome aboard your Virgin flight direct to the next V8 supercar round, on today's flight I will keep you informed of our fuel burn, Mach number, ground speed, outside air temperature .......!"

Tourer · 3 May 2016, 03:47 (Ref:3638022)

Quote:

Originally Posted by Kingair

"Good afternoon, from the flight deck Captain Neil Crompton speaking, welcome aboard your Virgin flight direct to the next V8 supercar round, on today's flight I will keep you informed of our fuel burn, Mach number, ground speed, outside air temperature .......!"

"....and congratulations on buying yourselves a ticket to the last stint of this flight."

johnh875 · 3 May 2016, 04:18 (Ref:3638023)

You know things have gone badly wrong if he starts talking about Watt's linkages!

Scrut · 3 May 2016, 05:47 (Ref:3638030)

And the difference between the take off and landing speeds when
fitted with the soft or hard tyres.

Bugger All · 3 May 2016, 09:00 (Ref:3638067)

Quote:

Originally Posted by Kingair

"Good afternoon, from the flight deck Captain Neil Crompton speaking, welcome aboard your Virgin flight direct to the next V8 supercar round, on today's flight I will keep you informed of our fuel burn, Mach number, ground speed, outside air temperature .......!"

As well as providing commentary on why we are .05 seconds better off doing a sector 2 entry to the holding pattern when the others are doing a sector one and updating you on the weather radar every 15 minutes. Your cabin attendant will guide you through a 3d model of the aircraft and I have heard form the ground crew we have yellow markings on the tires so the landing will be shorter due to the increased grip!!

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