Sponsorship Announcement Tomorrow - Page 4

Amar7605 · 29 Aug 2004, 06:55 (Ref:1080371)

Russfield, are you suggesting that Paul Newman used his salad dressing as a bargaining chip of sorts to get McDonalds to sponsor the entire series?

Russfeld · 29 Aug 2004, 07:33 (Ref:1080383)

No, to sponsor his car.

Amar7605 · 29 Aug 2004, 07:38 (Ref:1080387)

The way I am looking at this is that if I was McDonalds, and Paul Newman said to me "Sponsor my car or lose my salad dressing," I would probably say, "See ya later, Paul" and start calling up Kraft or Wish Bone or whoever else makes salad dressings.

Being an MBA student I see things like that :-)

Russfeld · 29 Aug 2004, 11:23 (Ref:1080510)

Being recently party to some of the details, I see different things

indycool · 29 Aug 2004, 11:44 (Ref:1080514)

Doubt that Newman and/or his people made ultimatums to McDonald's. They had a B2B relationship prior to McDonald's being involved on Bourdais' car. That relationship led to the sponsorship of Bourdais' car and certainly led to this deal. Which is fine.

Anyone who thinks McDonald's just picked OWRS out of the blue to become an official sponsor because they were excited about a great opportunity is kidding themselves.

Amar7605 · 29 Aug 2004, 21:34 (Ref:1080945)

I am not suggesting that there were any ultimatums. Maybe McDonalds warmed-up to Champ Cars via Newman-Haas.

indycool · 29 Aug 2004, 23:08 (Ref:1081003)

I'm suggesting the deal was B2B between Newman and McDonald's for marketing and financial reasons. I don't think many McDonald's executives know the differences between an OWRS car and a palm tree.

Mags · 30 Aug 2004, 00:16 (Ref:1081049)

McDonalds made the deal because is made good businesss sense, obviously.

Dov · 30 Aug 2004, 01:01 (Ref:1081074)

Why do McDonald's want to work with OWRS/CCWS? Simple, because like themselves they know that the Champ Car World Series markets itself to the world and not just the US!

Flatspot · 30 Aug 2004, 02:31 (Ref:1081121)

Quote:

Originally posted by Tenoch
Now if they put a toy champ car in every happy meal we will have millions of kids and parents who would know what a cham car is.

My wife's bummin' out. I told her no way when it was Beanie Babies but she found out I've already put aside enough money for 18 Happy Meals so I will have the whole set.

Mags · 30 Aug 2004, 02:55 (Ref:1081132)

And that chicken-finger commercial they played during the race.. classic, no?? "there isn't a toy in there!!"

A Champ Car toy in every Happy Meal!!!

racinthestreets · 30 Aug 2004, 14:13 (Ref:1081560)

My wife's bummin' out. I told her no way when it was Beanie Babies but she found out I've already put aside enough money for 18 Happy Meals so I will have the whole set.

Uesque · 30 Aug 2004, 14:55 (Ref:1081593)

Quote:

Originally posted by Amar7605
I am not suggesting that there were any ultimatums. Maybe McDonalds warmed-up to Champ Cars via Newman-Haas.

I can't imagine Newman playing the heavy hand. It would have to be because of a positive relationship in the past and the good will he has built up.

You can catch more McFlys with honey than you can with vinegar.

Uesque · 30 Aug 2004, 14:59 (Ref:1081595)

Quote:

Originally posted by mountainstar
I was wondering why I saw a few burger kings down there. Anyways I think the marketing objectives not being met had more to do with the "drive thru" marketing champaign than with CART itself. At that time McD's was flailing around with a new marketing angle every time you turned around.

They were floundering heavily at that point. They also bailed out of NASCAR then, so if that wasn't reaching a big enough audience...

Mags · 31 Aug 2004, 02:49 (Ref:1082101)

Quote:

Originally posted by Uesque
You can catch more McFlys with honey than you can with vinegar.

ROFLMAO!!!

That reminds my of when Kannan won his frist race and I said, "what a great McForsythe win!!"

Dov · 1 Sep 2004, 19:14 (Ref:1084070)

From another forum:

My wife gets an idea for a commercial...

--------------------------------------------------------------------------------

A McDonald's commercial at that...Bruno goes in to get his happy meal that comes with a Champ Car toy...He quikly digs into the bag to recieve his car, and pulls out Bordais' McDonalds car...the cry from Junky? "Its not fair!"...

Russfeld · 2 Sep 2004, 10:59 (Ref:1084639)

Only CART fans would get that, which means you just wasted a commercial on an audience that already knows.

Kicking-back · 2 Sep 2004, 15:10 (Ref:1084896)

Exactly. That does nothing to sell the series to the casual viewer, which is the key here.

jjspierx · 2 Sep 2004, 16:59 (Ref:1085006)

I'm pretty sure that was a joke...sheez, you guys need to be less serious.

Dov · 2 Sep 2004, 17:09 (Ref:1085014)

I was going to respond, but JJ said it for me....thanks!

Hazza · 3 Sep 2004, 00:41 (Ref:1085437)

They better make all stop and go penalties drive throughs!

And AJ has got a Mcdonalds Drive Through Penalty (TM) - You are watching the Bridgestone Presents The Champcar World Series Powered By Ford Fed By Mcdonalds!

Snrub · 3 Sep 2004, 03:58 (Ref:1085528)

If you do something really bad would they make you eat McD's food during your penalty?

Amar7605 · 3 Sep 2004, 05:19 (Ref:1085563)

Snrub's right... torture them with those God-awful fish filets!

MCWB · 3 Sep 2004, 05:57 (Ref:1085585)

Mmm, the McDonald's Lola powered by Ford driven by Sebastien Bourdais powered by McDonalds...

And at pit stops, you pull up to the window, get a McDonalds drink bottle, have a few sips while you're getting fuel and tyres, then chuck the drink back into the window and drive off.

spider · 3 Sep 2004, 11:59 (Ref:1085828)

Then, following a similar route to the DTM, success ‘ballast’ is given to the winners. The winner has to survive purely on Big Macs until the next race, while the tail-enders can ‘stay in shape’ with a McDonalds salad…!?! I’M LOVIN’ IT!

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