|
||||||||||
|
||||||||||
24 May 2019, 21:35 (Ref:3905586) | #11 | |
Veteran
Join Date: Jan 2012
Posts: 4,434
|
BMW won't build another M1 because BMW is a business. Winning races is okay, but the same money spent on TV ads gets more return.
It could sell the Z4---to doctors who wanted something a little more refined than a Corvette?---but sees no benefit from trying to poach Ferrari territory. Or, at a lower range, Audi R8/Lambo Huracan/Vette/AMG territory. There just isn't a lot of real estate left out there. BMW makes bucks on "sports sedans," a little more supposedly "sporty" than Mercedes, and has a decent following there. Any other niche, it would have to invest big in order to break in, probably. As I understand it, AMG and Audi went into GT3 as much to have an engineering base for a customer program as to actually race. Business. |
|
|
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
[LM24 Race] 2019 24 Hours of Le Mans: ACO/FIA WEC '18/'19 Season Finale | chernaudi | 24 Heures du Mans | 1994 | 13 Mar 2020 14:28 |
[WEC] 2018-2019 WEC Super Season | hondafan37 | ACO Regulated Series | 2143 | 11 Jun 2019 19:03 |
[Official] 2019 Season Launch/ Pre-Season Testing Thread | ScotsBrutesFan | Formula One | 248 | 16 Mar 2019 11:11 |
Sebring 12H + WEC 2019 | Coach Ep | Marshals Forum | 10 | 7 Nov 2018 15:37 |
WEC round 8: Six Hours of Bahrain---WEC season finale. | chernaudi | ACO Regulated Series | 212 | 23 Nov 2015 22:17 |