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Old 13 Feb 2014, 21:59 (Ref:3368137)   #26
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Would have preferred something red and more like old logo v2.0 instead of completely new design.
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Old 13 Feb 2014, 22:01 (Ref:3368139)   #27
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Originally Posted by rblanshard View Post
I'm going to say there's some FIA influence....looks like a version of the F1 logo.
Probably merely a coincidence.

Instead I suspect they wanted something similar to the WEC logo (colors, soft lines):
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Old 13 Feb 2014, 22:04 (Ref:3368141)   #28
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Like a few have said it could have been a lot worse.

No strong feelings towards it either way. Got to move with the times I suppose.
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Old 13 Feb 2014, 22:38 (Ref:3368173)   #29
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Much prefer the original - but the new one is OK.
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Old 13 Feb 2014, 22:54 (Ref:3368198)   #30
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whitemr2 should be qualifying in the top 3 on the gridwhitemr2 should be qualifying in the top 3 on the gridwhitemr2 should be qualifying in the top 3 on the grid
Love it
new, modern and 'green' ???!!!!
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Old 14 Feb 2014, 04:22 (Ref:3368303)   #31
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TrueBlueFlyer should be qualifying in the top 10 on the grid
it's European :P
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Old 14 Feb 2014, 04:38 (Ref:3368306)   #32
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I quite like it... prefer it to the old one, actually. Then again, I've only been to Le Mans once and watched it for the first time in 2007, whereas some of you guys have been watching it since the 80s. BUT... it will be mega any way.
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Old 14 Feb 2014, 05:37 (Ref:3368317)   #33
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I like tradition more than new change,but the new one is good too.nice and compact,just wish there was a bit of red in there to keep the French connection.
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Old 14 Feb 2014, 05:55 (Ref:3368318)   #34
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It certainly gets the thumbs up from me...love it!
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Old 14 Feb 2014, 06:03 (Ref:3368319)   #35
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It quite reminds me of the FIA WEC logo actually. It really fits... now all that needs to happen is ELMS update their logo. How old is that one now?
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Old 14 Feb 2014, 06:37 (Ref:3368333)   #36
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maybe!
to change the name of the Sub-Forum ???
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Old 14 Feb 2014, 15:47 (Ref:3368472)   #37
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Meh.
Looks bland, just like the WEC logo which reminds me of some ecological organization, not a racing car series.
It just lacks the 'motorsport' vibe.

But I think that's how it is these days - less motorsport, more green politics. Have to deal with it...
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Old 14 Feb 2014, 19:18 (Ref:3368538)   #38
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to change the name of the Sub-Forum ???
Agreed, we should take he stance that we are right and the organisers of the race are wrong
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Old 15 Feb 2014, 04:25 (Ref:3368642)   #39
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Meh.
Looks bland, just like the WEC logo which reminds me of some ecological organization, not a racing car series.
It just lacks the 'motorsport' vibe.
Toilet paper pack is where I expect to see the WEC logo.
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Old 15 Feb 2014, 04:34 (Ref:3368644)   #40
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Originally Posted by Lagunaseca_4life View Post
to keep the French connection.
Gene Hackman ????
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Old 15 Feb 2014, 14:45 (Ref:3368757)   #41
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Agreed, we should take he stance that we are right and the organisers of the race are wrong
I've always taken that as read anyway Adam.........
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Old 15 Feb 2014, 14:50 (Ref:3368759)   #42
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The 4 is very hard to read. If it was red...
+1
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Old 15 Feb 2014, 17:29 (Ref:3368797)   #43
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In far eastern countries (Japan), "4" is supposed to bring bad luck.
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Old 16 Feb 2014, 17:24 (Ref:3369097)   #44
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And in red. I once tried to get a Japanese driver to sign something with a red marker. Big no no.
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Old 16 Feb 2014, 17:33 (Ref:3369099)   #45
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The 4 is very hard to read. If it was red...
Or with a blue outline?
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Old 16 Feb 2014, 21:07 (Ref:3369160)   #46
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Bit of a shock, didn't realise how much I associated the old logo with Le Mans, (when you think of it, it is of course on the website, posters, publicity etc. - but most the time you don't think of it, you just see it). The new one is quite good, although I must admit I didn't see the 4 to begin with.

I guess I'll get used to it, things need to move forward and need updating, although not all changes are for the best (Dunlop Chicane, new Esses, sodding Mulsanne chicanes etc.)
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Old 16 Feb 2014, 22:43 (Ref:3369187)   #47
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In general I'm not a fan of negatived characters - to my eyes it's asking the viewer to do work, and that's not the sort of assumption you want to make. This looks like a decently executed bit of work, but that people on here, who know what they're looking at, are not universally seeing the 24 isn't a great endorsement.

It's undeniably a more contemporary logo, but there wasn't a lot wrong with the old slanted "24". If was their agency I'd have been inclined to riff around the 24 logo and see what sort of modernisation could be done, the root and branch rebranding here is brave, but not necessarily right. Sometimes a bit of branding creeps up on you and becomes a bit of the environment, and accordingly incredibly powerful, and you mess with it at your peril.

Being a Londoner the fact that the Underground and TFL stick to Harry Beck's schematic design for their route maps and use Johnston as their font is incredibly powerful, and I think most visitors to London would agree. Changing away from that bit of identity is difficult, and I suspect Le Mans is in a similar boat - they're messing with an incredibly well established bit of branding and while you can always shape the opinion of your audience it can be hard and I wonder if this is the best use of resources.

As an upside, I regret not buying one of the Hermes ties with the old logo, hopefully this rebranding means there'll be a new line in museum shop come June.
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Old 17 Feb 2014, 08:32 (Ref:3369278)   #48
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And some old logo stock at sale prices
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Old 17 Feb 2014, 11:49 (Ref:3369317)   #49
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And some old logo stock at sale prices
Ready saving my money.
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Old 17 Feb 2014, 18:46 (Ref:3369414)   #50
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As an upside, I regret not buying one of the Hermes ties with the old logo, hopefully this rebranding means there'll be a new line in museum shop come June.
I always wanted one of those myself Ian, but could never persuade my bank manager that it really was an essential part of my uniform.......

I still can't see any reason at all to change the logo.
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