Martini name returns to F1

dazbaz_99 · 23 Jan 2006, 13:34 (Ref:1507323)

Taken from itv-f1.com

Quote:

Italian drinks company Martini & Rossi is to return to international motorsport by sponsoring Ferrari in 2006.

The deal is expected to be announced on Monday afternoon, a day prior to the official launch of Ferrari's new challenger at Mugello.

Martini last sponsored Lotus in Formula 1 in 1979, having given support to the Tecno and Brabham teams previously.

The company quit F1 at the turn of the decade but subsequently sponsored Lancia's world sportscar and rally programmes through the '80s and '90s.

Martini's last involvement in motorsport came with the Ford World Rally Team as recently as 2003.

Ferrari has lost its Vodafone sponsorship to McLaren from 2007, although according to speculation the switch could happen sooner than that if amicable terms can be reached.

The extent of Martini's deal with Ferrari remains unclear.

A Ferrari spokesman said of the news: "When something is ready to announce, we will announce it."

Lotusonpole · 23 Jan 2006, 14:11 (Ref:1507346)

Welcome back Martini...

at least the Ferrari will still be red....but what shade?
Brabham was a deep blood red when running with Martini sponsorship....does this herald (not Triumph) a return to a more traditional shade of Ferrari red?

Cheers
Peter

marcel82 · 23 Jan 2006, 17:06 (Ref:1507453)

I'm not sure about the color of the ferrari. wasn't the entire livery on the car property of Philip Morris (Marlboro) who then rented out the advertising space to potential sponsors?

If so, color would still be Marlboro-red

EERO · 23 Jan 2006, 17:08 (Ref:1507454)

The blood red on the Martini Brabhams was because of the ALFA Romeo flat 12's in the back. When the Martini Braham had Cossies, they were the traditional Ecclestone post-Brabham/Tauranac white. Also the ALFA red is deeper than the traditional Ferrari scarlet. I'll be happy as long as they lose the Da-glo red.

Sodemo · 23 Jan 2006, 17:19 (Ref:1507459)

Will they have *shudder* Martini blue on the Ferrari?

Dani Filth · 23 Jan 2006, 18:16 (Ref:1507495)

i wonder how would those look on the car .. it might be cool .

Pitstop · 23 Jan 2006, 18:28 (Ref:1507503)

Martini is my most favourite drink - is this an omen? favourite drink, favourite team, favourite driver, favourite colour!!!

My 'dream team' is now complete - I am in heaven.

(I admit it does not take much please me - I will be hard to live with this year).

Yipppeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

(Monster - what's Ferrari blue - is it a new cheese?)

Marbot · 23 Jan 2006, 20:18 (Ref:1507587)

No stripes!http://www.pitpass.com/fes_php/pitpa...s_art_id=26918

Lotusonpole · 24 Jan 2006, 06:10 (Ref:1507818)

Hi

Quote:

By Pitstop...(Monster - what's Ferrari blue - is it a new cheese?)

I have tears in my eyes from laughing.
It brightened up my morning.

Well...the Italian National football team play in blue....

Cheers
Peter

Pitstop · 24 Jan 2006, 09:45 (Ref:1507900)

Quote:

Originally Posted by Lotusonpole

Hi

I have tears in my eyes from laughing.
It brightened up my morning.

Well...the Italian National football team play in blue....

Cheers
Peter

Ahhhh! I didn't know that as I am not a fan of footy.

Glad you had a giggle.

I thought Wigan was 'up north' somewhere - when did it move to Riyadh - have I missed something?? has Tony moved it?? Is Melbourne still in Aussiland

(back to my hiberbation - yawn yawn).

**John Turner** · 24 Jan 2006, 12:56 (Ref:1508002)

The old Martini livery is certainly one of my favourites and actually, I'd quite like to see Martini stripes on the Ferrari, including 'Martini blue' not the misquoted 'Ferrari blue' that you have attributed to poor old Monster. The subsequent 'cheese' joke was good, though!

climb · 24 Jan 2006, 13:05 (Ref:1508010)

Quote:

Originally Posted by John Turner

The old Martini livery is certainly one of my favourites and actually, I'd quite like to see Martini stripes on the Ferrari, including 'Martini blue' not the misquoted 'Ferrari blue' that you have attributed to poor old Monster. The subsequent 'cheese' joke was good, though!

well, someone here seems to underrate the innumerable potentialities of marketing

**chunterer** · 24 Jan 2006, 14:32 (Ref:1508068)

The launch pics (various sites) seem to show that there will be no change to the basic livery for this year

I had been hoping for a darker red, but looks like it will continue to be the bright hue.

The Martini logo is just a few stickers of the traditional Martini brand id.

Sodemo · 24 Jan 2006, 17:45 (Ref:1508224)

I am actually a big cheese eater, and yes I do like a serving of blue cheese, goes wonders with crackers and tomatoes... Never tried Ferrari cheese though.

Actually Ferrari used to run with Pioneer sponsors that were blue in colour, maybe back in 1992 or 1993. They were on the sidepod.

BSchneiderFan · 24 Jan 2006, 22:57 (Ref:1508453)

I wondered if Martini's low-key presence is a presage to something bigger when Vodafone leave at the end of the year.

alesi95 · 24 Jan 2006, 23:08 (Ref:1508465)

Quote:

Originally Posted by The Monster

Off topic. Sexiest Ferrari evar!!!!!!

Dani Filth · 24 Jan 2006, 23:50 (Ref:1508505)

Quote:

Originally Posted by BSchneiderFan

I wondered if Martini's low-key presence is a presage to something bigger when Vodafone leave at the end of the year.

as big as they pay for ...

coldtyre · 28 Jan 2006, 14:22 (Ref:1510748)

U know what when I read the topic's title I tought u were talking about Perluigi

bf1 · 29 Jan 2006, 15:37 (Ref:1511323)

Quote:

Ferrari blue - is it a new cheese?

No It was a Sauber a while back

R59 · 29 Jan 2006, 15:51 (Ref:1511330)

Personally, I'd like to see a Ferrari run in the official factory colour.
Which is *not* red (look at the badge to see the official factory colour, and it's not the colour of the horse - just a tip)

The most "sexy" colour any Ferrari has ever been seen in.

Red, was (is) the official racing colour of Italy.

Rob.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Where's Martini Racing?	Russfeld	Rallying & Rallycross	6	24 Jan 2003 19:35
QLD 500 Returns	Crash Test	Australasian Touring Cars.	12	25 Dec 2002 05:18
Is there a Returns Policy ???	The Tool Man	Australasian Touring Cars.	35	4 Oct 2002 10:56
IMSA Returns	Craig	North American Racing	1	5 Oct 2001 21:25
Martini quits	marcus	Sportscar & GT Racing	2	8 Jun 2000 02:15