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6 Mar 2007, 16:53 (Ref:1859914)
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#1 | ||
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Racer
Join Date: Dec 2003
Posts: 245
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Grand Prix Of Toronto To Announce New Title Sponsor
MEDIA ADVISORY
Grand Prix of Toronto To Announce New Title Sponsor The Grand Prix of Toronto will be making history when it announces its first ever change in title sponsorship in the event’s 21 years of operation. The landmark Toronto summer event experienced a REVolutionary year in 2006 with its new name, ownership and attitude. On July 6, 7 and 8th, 2007 the Grand Prix of Toronto will dominate the streets of Toronto with 6 races, over 160 race cars and a new lead sponsor at the helm. WHAT: The official announcement of the new Grand Prix of Toronto title sponsorship agreement and the reveal of the new event logo. WHO: Charlie Johnstone, President & CEO, Grand Prix Association of Toronto Title Sponsor Representative WHEN: Tuesday, March 13, 2007 10:00 AM (Media Registration) 10:30 AM (Announcement)* * One-on-one media interview opportunities will be available immediately following the announcement. WHERE: Automotive Building – Main Entrance 105 Princes’ Blvd. Exhibition Place About the Grand Prix of Toronto Since 1986, more than 3.5 million people have experienced the three-day spectacle of racing at the Grand Prix of Toronto. An important part of the city’s sports and cultural scene, the event generates an estimated $50 million of economic activity in the Greater Toronto Area. Through its philanthropic wing, the Grand Prix Charitable Foundation, the Grand Prix of Toronto has demonstrated its long-term commitment to the betterment of its community. Since the Foundation’s inception in 1986, more than $5.5 million has been raised through community-based events and donated to local children’s charities Tickets are on sale now at WWW.GRANDPRIXTORONTO.COM or by calling 416.588.RACE (7223). Join the REVolution. Evolution. Only Faster! |
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__________________
"Humans are the craziest people." - Buggs Bunny |
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6 Mar 2007, 18:05 (Ref:1859963)
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#2 | ||
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Veteran
Join Date: May 2002
Posts: 5,147
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Finally, a bit of sunshine.
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__________________
... Since all men live in darkness, who believes something is not a test of whether it is true or false. I have spent years trying to get people to ask simple questions: What is the evidence, and what does it mean? -Bill James |
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6 Mar 2007, 22:17 (Ref:1860138)
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#3 | ||
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Veteran
Join Date: Nov 2002
Posts: 4,744
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Very good news. Molson backing away ment a much reduced profile for the race. Hopefully it will have more attention this year.
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__________________
No Rotor, No Motor. |
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7 Mar 2007, 13:29 (Ref:1860583)
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#4 | |||
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Veteran
Join Date: Oct 2002
Posts: 6,958
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I've heard it is Steelback Breweries. Frank likes to spend his money on autoracing, so congrats on the new sponsor.
http://www.theglobeandmail.com/servl...TPStory/Sports Quote:
Last edited by Fogelhund; 7 Mar 2007 at 13:33. |
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7 Mar 2007, 13:46 (Ref:1860599)
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#5 | ||
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Racer
Join Date: Oct 2005
Posts: 257
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The good news is it's a five year contract and this company will most probably use the CC product much more for advertising. The so-so news is that they are not as well recognised as Molson was. Then again we will see what impact they have. Toronto is back on track. Seems a lot of venues have got it right and are announcing sponsors.
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7 Mar 2007, 14:30 (Ref:1860637)
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#6 | ||
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Veteran
Join Date: Nov 2002
Posts: 4,744
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Good. Eccentric auto-fan company presidents are good allies to have. They do it as much for their company as they do because they like what they are involved in. Reading further in the article he pretty much confirms this: "'I have a big ego . . .' he recently told Report on Business magazine. 'I am the product and the product is me.'"
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__________________
No Rotor, No Motor. |
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7 Mar 2007, 15:23 (Ref:1860670)
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#7 | ||
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Veteran
Join Date: Apr 2004
Posts: 1,311
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__________________
It's time to switch to Whiskey, we've been drinking Beer all night - Corb Lund |
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7 Mar 2007, 17:22 (Ref:1860746)
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#8 | |
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Veteran
Join Date: Dec 2003
Posts: 6,885
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Sounds like a perfect match.
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__________________
Wolverines! |
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7 Mar 2007, 17:47 (Ref:1860764)
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#9 | ||
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Racer
Join Date: Dec 2003
Posts: 245
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Already promoting the series:
D’ANGELO – ULTIMATE GRAND PRIX OF TORONTO WEEKEND CONTEST CONGRATULATIONS To the lucky winner of the Ultimate Grand Prix Weekend: Gina Nunnes Caledon, Ontario |
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__________________
"Humans are the craziest people." - Buggs Bunny |
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7 Mar 2007, 18:57 (Ref:1860824)
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#10 | ||
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Veteran
Join Date: Oct 2006
Posts: 737
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Also carried in the Toronto Sun. Hopefully might extend sponsorship to a Cdn. driver but I don't believe Steelback is marketed outside Canada so that limits the likelihood.
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__________________
I am really just like a little kitten. Just a baby Puma! |
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7 Mar 2007, 19:56 (Ref:1860875)
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#11 | ||
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Veteran
Join Date: Mar 2000
Posts: 2,739
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Steelback was a minor sponsor on the jordan F1 car in their final year.
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__________________
A torrential afternoon practice session in Watkins Glen saw Villeneuve out-qualify everyone. By 11 seconds.Scheckter stated: "I scared myself rigid that day, I thought I had to be quickest. Then I saw Gilles's time and - I still don't really understand how it was possible. Eleven seconds !" |
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7 Mar 2007, 20:07 (Ref:1860885)
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#12 | ||
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Veteran
Join Date: Nov 2002
Posts: 4,744
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Steelback isn't a large enough company to be able to afford to sponsor the race and a car, unless it was in a minor manner. They spend a total of $10M a year on marketing.
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__________________
No Rotor, No Motor. |
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16 Mar 2007, 04:12 (Ref:1867922)
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#13 | ||
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Veteran
Join Date: Nov 2002
Posts: 4,744
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Check this out: http://www.hamiltonspectator.com/NAS...=1112274690734
The article states that the deal is worth ~$20M for 5 years or $4M/race. I'm not sure what Molson was paying, but in its current state that's a home run for CC. I can't see how it makes financial sense for Steelback, but do we really care? 
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__________________
No Rotor, No Motor. |
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16 Mar 2007, 15:07 (Ref:1868321)
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#14 | ||
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Veteran
Join Date: Oct 2006
Posts: 737
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That is a lot of beer even at event inflated prices. I wonder if they have pouring rights for their other assorted non booze drinks.
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__________________
I am really just like a little kitten. Just a baby Puma! |
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16 Mar 2007, 15:22 (Ref:1868333)
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#15 | ||
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Veteran
Join Date: Apr 2004
Posts: 1,311
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Yup, Apple Juice and Cheetah :lol:
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__________________
It's time to switch to Whiskey, we've been drinking Beer all night - Corb Lund |
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16 Mar 2007, 16:34 (Ref:1868383)
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#16 | ||
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Veteran
Join Date: Oct 2006
Posts: 737
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Ah, the apple of my eye and the cat's a--
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__________________
I am really just like a little kitten. Just a baby Puma! |
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